How long does SEO take to work? For Skyline Firestopping: 5 new bids in under 30 days.
Buyers who hadn't heard of Skyline couldn't find it online, so we rebuilt the website and got Skyline named by ChatGPT, Perplexity and Google AI.
"We are already meeting with new clients who didn't know we existed, and there's a new energy across the whole team."
A specialist contractor on buildings that can't afford mistakes.
Skyline installs firestopping: the work hidden behind walls and ceilings that stops a fire from spreading.
- Trade
- Specialist firestopping contractor
- Where
- London and the Thames Valley
- Track record
- Five years working on some of London's best-known buildings
- Led by
- Tom Ford, Director
Brilliant at the work.
Hard to find.
Work came in on reputation. None of it reached a buyer who hadn't already heard the name.
Slow to load
It took a while to load, and it gave Google, ChatGPT and Perplexity almost nothing to go on.
Nearly invisible
Type what a buyer types, and Skyline was nowhere near page one.
Not named
Ask who to call for this work, and Skyline's name was not in the answer.
We did more than build a new website.
Rebuilt around Tom
Built around the questions buyers ask, with Tom on camera and his guide as the free download.
Pages for what buyers search
A page for each service, and guides that answer buyers' questions, written to climb in Google.
Ready to be named
Pages written so ChatGPT, Perplexity and Google's AI Overviews can name Skyline when buyers ask who to call.
"Amazing work. Really appreciate all your efforts and attention to detail."
The phone rang. Five new bids within the first month.
In under 30 days, from buyers who found Skyline online.
By ChatGPT, Perplexity and Google's AI Overviews when buyers ask who to call.
Real work, from real searches
- A new project, now being priced, from a customer's detailed online search.
- A training inquiry that came straight through the training page.
How we know. Every inquiry through the site is recorded with the page it came from. We also put the questions Skyline's buyers ask to ChatGPT, Perplexity and Google's AI Overviews before the new site and after.
"The customer confirmed that they found Skyline through a fairly detailed online search, so this appears to be a direct result of the website, SEO and lead-generation systems we've been putting in place."
Every month invisible is another month of quotes going to somebody else.
How long does SEO take to work?
For Skyline Firestopping, the first results showed inside a month. Google rankings take months. Within that first month, ChatGPT, Perplexity and Google's AI Overviews named the business and five new bids came in. Rankings for firestopping searches build more slowly, then compound.
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Launch
The new site goes live, built around the questions buyers ask.
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Within the first month
Named by ChatGPT, Perplexity and Google's AI Overviews. Five new bids in under 30 days.
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The months after
Google rankings for firestopping searches build, then compound.
How long does SEO take to show results?
For Skyline, the first results showed inside the first month: named by ChatGPT, Perplexity and Google's AI Overviews, and new bids from buyers who found it online.
How long does it take to see SEO results in Google?
Months, for rankings. Skyline's inquiries and AI mentions came first. Its Google rankings for firestopping searches build more slowly, then compound.
How quickly does SEO work?
As quickly as the site gives Google and the AI assistants something to work with. Skyline's rebuilt site brought in inquiries within the month, and the rankings came after.
How fast does SEO work in ChatGPT and Perplexity?
Faster than in Google, in Skyline's case. ChatGPT, Perplexity and Google AI started naming Skyline within the first month, while its Google rankings were still building.
Does SEO still work?
Yes, and for Skyline it did two jobs at once. The same pages were written to climb in Google (SEO) and to be named by ChatGPT, Perplexity and Google's AI Overviews (GEO). That is the SEO and GEO work Skyline bought.
Does SEO work for small businesses?
It did for Skyline, a specialist contractor whose work came in on reputation. DockeryAI is an SEO company Austin businesses can call for the same work.
Does AI SEO work?
It did here. Before the new site, Skyline did not appear when its buyers' questions were put to ChatGPT, Perplexity and Google's AI Overviews. After it, Skyline was named, though not for every question yet.
How long does local SEO take?
The same shape as Skyline's: inquiries and AI mentions first, then Google rankings that build over the months after.
Find out who gets named instead of you.
The free R-A-D-A-R report runs your business through the questions your customers ask in Google, ChatGPT and Perplexity. It shows who gets named instead of you, and what to fix first. The same check showed Skyline was invisible before its new site.
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