The Austin contractor SEO agency for commercial specialty subcontractors. Be found, checked out and invited to bid.
Subcontractors win work on reputation, and this engagement makes that reputation visible where buyers check first: your website, Google and the AI answers.
5 new bids in under 30 days from AI search. Skyline Firestopping, a DockeryAI client.
The whole engagement, on one sheet.
Below is the work as it was delivered for a specialist firestopping contractor. It covers the website, the search and AI work, and the social, on a monthly rhythm.
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Website design & build
Custom design, a full content system behind it, analytics on every page.
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SEO & GEO
One strategy covers both lanes: the pages Google ranks and the sources AI answers trust. Rankings and AI answers tracked every month.
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Social media automation
Fresh topics every month, written and imaged for each platform, posted on your industry's best schedule.
- Project
- Skyline Firestopping · specialist firestopping contractor
- Scope
- Website · Google & AI answers · Social
- Within the first month
- 5 new bids in under 30 days · named by ChatGPT, Perplexity and Google AI
- Sheet
- 1 of 1
You get checked out before you hear about the job.
A GC with a package to award looks you up before anyone calls. Google first, then an AI answer that names a few subs and stops. The numbers below are the market's, not ours.
- 2.5B+monthly users of Google's AI Overviews, the AI answer above the search results. Google's AI Mode passed 1 billion in its first year.Google, I/O 2026
- 4.1businesses named in the average ChatGPT answer to a local search. Google's AI Overviews name 2.5.BrightLocal Local AI Visibility Study, 2026
- 8%of visits with a Google AI summary led to a click on a search result, against 15% without one.Pew Research Center, 2025
Built for the commercial specialty lane.
Most construction marketing sells to every trade at once. This one is for the commercial specialty sub.
- Commercial roofing contractorsCommercial and credentialed roofing, won from GCs, property managers and building owners. Never residential or storm work. Roofing has a page of its own.
- Commercial mechanical, electrical and plumbing subcontractorsMEP subs who win GC packages on credentials and past work. Commercial only.
- Fire and life-safety subcontractorsFire protection, firestopping and fireproofing. The buyer checks credentials before the call. Skyline Firestopping is one.
Judged the way you price work: on what it wins.
Rankings and AI mentions are how the work gets done, not what it is judged on. The report you run the business by has three columns.
Every call, form and email, traced to where it came from.
The inquiries you priced. Bids and proposals out the door.
The work you won. The number the whole engagement answers to.
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Look
Before anything is bought
The free R-A-D-A-R report. What customers see when they look you up, who gets picked instead of you, and what to fix first.
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Plan
Month one
The customers worth chasing, a named target list, and the numbers the work is judged on, agreed up front.
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Build
Months two and three
A site that turns a Google or ChatGPT lookup into a phone call. Found for every job you want, in every town you work.
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Run
From month two, every week
Social and outreach, done for you. Posts that bring work, and meetings booked with the accounts you actually want.
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Measure
Every month
Named where customers check before they call. Then the report above lands, and the plan is changed by what it says.
The big-company playbook, run for your business.
The playbook comes from twenty-plus years leading sales and marketing at enterprise software companies: SVP and GM at SS&C Blue Prism, SVP and GM Americas at OpenDialog AI. Selling there is a measured discipline. Your engagement is run the same way.
AI does the production. The monitoring, the drafting, the tracking. The strategy, the judgment and the final review stay human, so the work that wins bids is decided by experience, not a template.
Against doing it yourself, and against the usual agency.
Do it yourself
A site builder, an SEO tool, a scheduling app. Easy to buy and hard to find time for, so it happens at nine at night, on the nights it happens.
- Evenings you don't have
- Tools that assume a specialist
- No one watching the AI answers
A traditional agency
A generic construction marketing service sells a plan built for a category. You get a monthly report of activity, not the results you price work by.
- A playbook shared with every client
- Rankings reported, bids not
- Decisions made without you in the room
Marketing for commercial specialty subcontractors
Strategy first, then the website, then getting you found on Google and in AI answers, then the social. One engagement, judged on the work it wins.
- Judged on inquiries, quotes and closed work
- Google and AI answers as standard
- Everything from one place, one plan
Published: $475 a month on a site we build.
The questions subs ask first.
Have you actually worked with a specialty sub?
Yes. Skyline Firestopping is a specialist firestopping contractor and a DockeryAI client. Website, search and social were delivered as one engagement. Within the first month that work brought in five new bids, and the business was named by ChatGPT, Perplexity and Google AI.
Do we need a construction marketing specialist, or a general agency?
A general marketing agency can run ads anywhere. Knowing how to advertise as a contractor is different: commercial buyers check you out on Google and in the AI answers before any call, so a contractor marketing agency has to know how commercial work is won: bid lists, credentials, the estimator reading your firm. A construction marketing company that only sells to residential trades will miss all of that. DockeryAI is the construction marketing agency built for how commercial specialty subcontractors actually win.
We're not in Austin. Can you still run it?
DockeryAI is Austin-based and works Texas first: Austin and Round Rock, then San Antonio, Houston and Dallas–Fort Worth. Firms further out can still work with us; most of the delivery runs online.
How soon does it show?
The website lands quickly. Google rankings and AI answers build over months, not weeks, and compound once they start. Anyone promising page one in thirty days is selling something.
What does it cost?
The monthly plan is $475 a month on a site we build. Keeping your current site? It starts with a $750 full site audit, then the plan is priced for your site. A new website is a package at $1,275, $2,400 or $6,000. It comes in at about half what a traditional agency charges, because AI does the heavy production. See what SEO and AI SEO cost.
Be the sub the buyer finds first.
One conversation about your trade and where you stand today. For Skyline Firestopping, the work brought in five new bids within the first month. You get a straight read and a straight price.
512.222.8565A straight read on your trade.
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