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Roofing contractor marketing agency · Texas

An Austin roofing contractor marketing agency for commercial roofers, built so buyers find you in Google and in AI answers.

GCs, property managers and owners check a roofing company out before any invite goes out: marketing for commercial roofing companies, never storm or hail work.

A worker in hi-vis walking across a large flat commercial roof past rooftop plant and solar panels
Whoever the answers name gets the call.Google · ChatGPT · Perplexity · Google's AI
The work, run for you

What runs every month for a roofing company.

The work runs together every month. Each part puts your company in front of the buyer who is already looking, then proves what it won.

01
A website that sells the work

Your projects, your systems, your credentials, shown like the proof they are. A buyer who lands on it sees the work you want more of, not a brochure.

Built new, or your current site fixed and put to work

02
Pages for your systems and your cities

TPO, metal, modified bitumen, re-roofs, repairs: a page for each line of work you sell, and for each city you bid in, so the right search lands on the right page.

Written from your real jobs · in the words buyers type

03
SEO for roofing, and named in AI answers

Both places buyers now check, as standard. The rankings that turn into calls, and the reviews, listings and sources an AI reads before it names a roofer.

Every ranking tracked, every month · AI answers checked against your rivals

04
Every inquiry traced to the bid

Calls, forms and emails tracked to their source, each one traced back to the page and the search it came from, so you know what is bringing in the work.

Every inquiry traced to its source · you see what wins the work

The proof

A specialist subcontractor's job, shown end to end.

Skyline Firestopping is a specialist firestopping contractor and a DockeryAI client: a specialist subcontractor in the same commercial lane, where general contractors shortlist firms for bids on their credentials. Here is the whole delivered site, top to bottom.

skylinefirestopping.com · full page
The complete Skyline Firestopping website shown at full length: hero, trust band, services, manufacturer logos, testimonial, proof sections, articles and contact
Five new bids in under 30 days, and named by ChatGPT, Perplexity and Google AI. Scroll the whole job.
Skyline FirestoppingSpecialist firestopping contractor · London · brought in by a partner agency
The situation

Work that cannot fail, won on reputation. The website was not bringing in the work it should have, and AI answers had never named the business.

The work

Website rebuilt around the projects and the credentials. Pages and reviews put in order, along with the sources AI answers draw from. Social started, and every month reported. Within the first month, that work brought in five new bids. Rankings and AI answers build on themselves from there.

Book a call

Website, found in Google and named in AI answers, and social, delivered as one engagement and reported monthly.

Where the next bid comes from

The next bid starts as a search.

A GC shortlisting subs, an estimator checking a name, a building owner with a leak: the job is a search and an AI answer before it is ever an invite. Reading that demand for your roofing company is the first move of the engagement.

What they type and ask
"commercial roofing contractor near me" "best commercial roofing company in Austin" "who does TPO re-roofs on warehouses"
And asked by roofers like you
"how to get leads for roofing jobs" "seo for roofing contractors" "roofing company seo"

Example searches, question by question: the ones you already win, and the ones that name a rival instead.

The reading runs for every client, before any work is priced. This one is Skyline Firestopping, a specialist firestopping contractor in the same commercial lane: the questions its buyers ask AI, and which platforms name Skyline in the answer.
Revenue, not metrics

Reported like a bid tab: inquiries, bids, work won.

Rankings and AI answers are how the work gets done, not the result. The month lands in three columns you already know how to read.

Inquiries in

Every call, form and email, and where each one came from.

Bids priced

The inquiries that turned into work you quoted.

Work won

The jobs you closed. The only column the other two are for.

Reported every month, whether or not it flatters us.
Why it works

The big-company playbook, sized for a roofing company.

Winning commercial work is a sales discipline — who buys, what convinces them, whether it became a bid — built on twenty-plus years leading sales and marketing in enterprise software, SS&C Blue Prism and OpenDialog AI among them.

AI does the heavy production: the pages, the monitoring, the tracking across every city you bid in. Unlike DIY the work gets done; unlike a typical agency, it is judged on the work you win.

Aerial view of a white membrane commercial roof with rooftop units, surrounded by city buildings
The work is on the roof. The buyer's first look happens online.
How it starts

Where you start, priced in the open.

You have a website

Start with the full site audit, then the monthly plan.

The full site audit is $750: a deep crawl of speed, index coverage and backlinks, with a scored fix list. Then the monthly plan, quoted for your site, runs the work: pages, rankings, the sources AI reads, social posting and the newsletter, reported in bids and work won.

You need one

Build the website first, then put it to work.

A website package builds the site around your projects and credentials, at a published price: $1,275, $2,400 or $6,000, set by the number of pages. The bigger sites roll out in waves, covering every service and every city. Either way the plan takes over from there. See the website packages.

Straight answers

The questions roofing owners ask first.

How to get more roofing jobs from Google and AI answers?

Be present where the buyer checks. A GC or building owner searches Google, asks ChatGPT, and reads what comes back before any invite goes out. That is the job of a roofing contractor marketing agency: the website, the pages, the rankings, and the sources AI answers read. Then every inquiry is traced to the bid it became.

Do you work with residential or storm-restoration roofers?

No. This is for commercial roofing companies only: the firms that win work from GCs, property managers and building owners on their credentials. Storm and hail marketing is a different trade with different buyers, and mixing the two weakens both.

We're not in Austin. Can you still run it?

DockeryAI is Austin-based and works Texas first: Austin and Round Rock, then San Antonio, Houston and Dallas–Fort Worth. Remote delivery is possible once a relationship is in place.

How soon does it show?

The website lands quickly. Google rankings and AI answers build over months, not weeks, and compound once they start. Anyone promising page one in thirty days is selling something. For Skyline Firestopping, the work brought in five new bids within the first month, and it compounds from there.

What does it cost?

On a site we build, the monthly plan is $475 a month. Keeping your current site? It starts with the full site audit, $750, and the plan is then priced for your site. A new website is a package at $1,275, $2,400 or $6,000. It works out at about half of what a traditional agency charges, because AI does the heavy production work. You pay for the work, not the overhead. See what SEO and AI SEO cost.

Book a call

Be the roofer the buyer finds.

One conversation about the work you want more of, the cities you bid in, and where you stand today. You get a straight view of what would run first. It is the same engagement that brought Skyline Firestopping five new bids within the first month.

512.222.8565

Austin, Texas · Texas first, remote once a relationship is in place

Austin · Round Rock · San Antonio · Houston · Dallas · Fort Worth

Updated